In a conversation with some friends, Matt discovered the general perception of London, Ontario is kind of lame. Most Londoners seem to think their city is a sleepy little town moving at a snail’s pace with nothing going on. But this couldn’t be more wrong! London is booming with amazing restaurants, services, and stores. At nearly half a million citizens, London is anything but a small town and Londoners are anything but sleepy. The entrepreneurial spirit is strong in London and it’s only growing stronger as Londoners get more and more ambitious. From sustainable retail stores to vegan pizza, local brands are quickly growing in popularity and becoming London mainstays. With this in mind, Matt and his team set out to scour the city for the best, the most unique, and the most intriguing entrepreneurs to share their story, products, and services that so many Londoners are apparently missing out on. London has a ton to offer and Matt wants to shed some light on these exceptional businesses week by week.